“Adwords Website Optimizer”
Website Optimizer is an easy-to-use tool for testing site content that delivers actionable results.
Makes an easy step to get direct feedback from your site visitors. Lets find a landing page and understanding of the impact of your business.
Why we use a Google Adwords or Advertise on Google ?
The answer is to drive more traffic instantly to youor website by spend a little money.The goal of the site is to attract click and drive traffic to your landing page. The Goal of landing page is to retain that traffic, keeping user on your page by making easy for them to take desired action such the making purchase, downloading information, or filling out the interest form.
When the user does take desired action on your site, it is known the conversion.
Your landing page will determine user to take a long time stay or leave when they don’t find the compelling reason to stay within a few seconds.
User generally focus on the few main area such
- The headline
- Prominent image or graphics
- Simple promotional text
- Call to action
The effectiveness of this few elements can have a big impact of your conversion rate.
So how do you design your landing page ?
By making short some critical section such
- The headline
- Prominent image or graphics
- Simple promotional text
- Call to action
There is no fromula for the perfect landing page, you have to test various combinations to see what work best for you. The web optimizer can help you do just that.
Experimenting with the Website Optimizer
Multivariate testing, test different versions of each section on your landing page. By changing the headline or use the different images or button call to action.
For example headline 1 is better than the headline 2, or the one particular image more important than original image.
By testing combinations of your landing page with the Website optimizer you can determine what strategy work best for
- Retain customer
- Turning click into web conversion
- Increase your ROI (Return On Investment)
And this some checklist for Website Optimizer
- Design your experiment, choosing which page to test, your conversion page, and what page sections you would like to test
- Identify your landing page
- Follow the instructions in the signup process to properly tag your tested page with code
- Create your page section variation
- Preview your setting
- Begin running the experiment
- Analyze your results
Post by wei
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